The Road to a Modern Business

So what makes a successful Infusionsoft implementation? There is a spectrum from ‘my business is run with pieces of string’ to ‘I live on a tiny pacific island and run my business with my smartphone’.  Unfortunately, many of us want to be on that pacific island (or in...

How to Import Contacts

Infusionsoft User Guide Links Importing Contacts, Companies, Tags & Products Preparing Your List Import Data Table of Contents i. Overview Video a. Preparing Your List b. Importing Your Contacts c. Dummy Contact List Importing Contacts Once you’ve logged in...

Conditional Menu Items in iMember360

[vc_row][vc_column width=”1/1″][vc_column_text]In case you haven’t already encountered iMember360, it’s a membership plugin for wordpress that allows you to totally integrate Infusionsoft with wordpress and turn your website into a cauldron of...

Finding software that integrates with Infusionsoft

I’m a firm believer in using Infusionsoft as it comes before getting carried away with add-ons and plug-ins.  The reason is simple, Infusionsoft will cover off your whole business really nicely as it comes right out of the box.  When we start looking at plugins...
Traditional vs. Modern Business

Traditional vs. Modern Business

People often ask us the kind of businesses Benelds works with. I think they’re expecting an industry: ‘Financial Advisors’, or ‘Strata Management’; ’Ski lodges’ or ‘Bike Shops’. In the businesses we work with I always see a sliding scale from Traditional to...
Do Not Reply

Do Not Reply

It’s not exactly a new concept that personalising your communications is beneficial to your bottom line – yet some companies (companies that really, really should know better) insist on using the worst possible “from” address in their...
How to Build The Perfect Re-Sale Machine

How to Build The Perfect Re-Sale Machine

All the numbers say that we should be maximising our customer value instead of chasing new customers. But that’s not sexy or fun – after all, it’s the thrill of the chase right? Well, apparently new customers cost somewhere between 4-8 times more than...
How to Design the Perfect Email: Part Deux

How to Design the Perfect Email: Part Deux

Once you’ve gotten your message nailed (or good enough for “version #1”, at least), it’s time to think about how you’re presenting it. In the case of email, the first thing you look at should at is typography, specifically typographic...
How to Design the Perfect Email

How to Design the Perfect Email

When people talk about “design” for emails they usually talk about heavily styled newsletters with images, banners, icons, and basically, the type of emails templates that you can buy for a few dollars. This type of email is consistently outperformed by...