Our Mission

Through education we will transform Australia into the world’s leading small-business economy, by teaching Australian businesses how to harness technology and compete on a global scale.

Who We Are

Benelds is a Small Business Automation Consultancy and Infusionsoft Partner. We provide Sales and Marketing Automation strategy, education and implementation. We also provide onboarding to Infusionsoft’s customers in Australia, as well as selling Infusionsoft directly to small businesses across AsiaPac.

We are the fastest growing Infusionsoft Partner in the world, and specialise in transforming businesses into modern machines through the power of technology.

Infusionsoft Australia

We empower Small Businesses.

Our #1 “Ultimate Value Proposition” is that we enable businesses to pony-up and get on-board with modern technology.

We run workshops monthly in Sydney, and on-demand in other locations.

The workshops are sold as ‘get it all done’, but between you and me (because you got this far on my text-heavy page), the secret reason is that if you get someone in a room for 3 days, non-stop building awesome business automation, by the end of it you’re empowered; you finally ‘get’ the tool.

And that’s incomparably more valuable than a bunch of screen-sharing Skype sessions where you’re paying by the hour to have someone show you how to build a webform.

We’re proactive in finding solutions.

We love forcing software to do our bidding, whether that’s using existing features way, way outside of what they’re meant for, or building custom API solutions to integrate Infusionsoft with the rest of your business.

We do the right thing.

If Infusionsoft isn’t right for you, we’ll help you find something that is, and put you in touch with the team to help you. We never do anything just for commission.

We believe in frank and real communication.

Benelds is a bullshit-free zone. No buzzwords. No immeasurable “motivation”. No bullshit promises. Just tangible, measurable results.

We constantly learn and develop.

Technology moves at an absurd pace. So do we.

No one’s too good to restock the toilet paper.

We once had a sales rep who got his knickers in a twist because a client – the CEO of a cleaning company – asked him to help carry a bag of toilet rolls into a pub.

He didn’t last very long. And the rest of us aren’t afraid to get our hands dirty.

We enjoy our work. We enjoy our play.

Work-life balance is bullshit. We don’t aim for a “work-life” balance: we aim for joy. We enjoy our work. And of course, we enjoy our play. After all, what’s all this for if we can’t enjoy ourselves?

Our Story

Back when Jake was still stravaiging the Cairngorms in Britain, Christie and her friends went for a weekend snowshoeing trip in the Snowy Mountains.

After a snow-bogged subaru and a late start, they headed out towards the main-range from Guthega. They didn’t make their destination for the day, Blue Lake, but ended up camping in the last stand of snow-gums.

Later that night, from inside the snow tents, one of the group realised he could still get reception and check in on Facebook, and decided to name the place “Camp Bertha” (which in itself is another long story). The combination of scotch and cold fingers meant his phone autocorrected to “Camp Benelds”, and the name was born.

When Christie & Jake needed a business name, the name of that camp on that weekend, was perfect – unique, short, but more importantly, it was a great weekend with friends in a beautiful part of Australia.

Transform Your Business

Into A Modern Machine